What is Anchor Text?
Anchor text is the visible, clickable text in a hyperlink. It's the words that users see and click on to navigate to another page or resource on the web. In the context of digital marketing, anchor text plays a crucial role in both user experience (UX) and search engine optimization (SEO).
What is Alt Text?
Alt text (alternative text), also known as "alt tags" or "alt attributes," is a short text description added to an image tag in HTML. It serves as a hidden description of the image, invisible to most users but crucial for accessibility and SEO.
What is Agile Marketing?
Agile marketing is a modern approach to marketing that borrows principles from agile software development. It emphasizes flexibility, collaboration, and rapid iteration to adapt to the ever-changing digital landscape. Instead of rigid, long-term plans, agile marketing focuses on short cycles of work (sprints) with continuous feedback and improvement.
What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing strategy where you earn a commission by promoting other people's (or company's) products or services. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make.
What is AdSense?
Google AdSense is a popular advertising program that allows website publishers to earn money by displaying targeted ads on their sites. It's a simple and effective way to monetize your online content and generate revenue from your website traffic.
Essentially, AdSense acts as a middleman between you (the publisher) and advertisers who want to reach your audience.